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...goal is to] see how representations of colleges or universities change over time,” said GLM president Paul J.J. Payack. “It’s a brand analysis, the same way you would do a brand analysis for Nike shoes or a Lexus car to see how many times your brand name is cited and in what area...
...Payack said that Harvard and other elite universities’ rankings may have dropped this year because of the country’s economic struggles. The University’s endowment dropped 27.3 percent during the last fiscal year...
...There’s a lot of movement to public universities,” Payack said. “‘Public Ivies’ are being seen in a new light because they seem to be a pretty good bargain. We saw, not just with Harvard, but among elite private universities, a cut in citations in general...
...only 1.03 percent. GLM’s Predictive Quantitative Indicator tracks references of different American universities in global print and electronic media, including the Blogosphere and social media. Schools are viewed as trademarked brands, with a high PQI value correlating to a high brand quality, according to Paul JJ Payack, president and chief word analyst of GLM. A high ranking is a reflection of how well the university is marketing itself as a brand, Payack said. “When we have a brand, the attributes associated with it are the key things. The same is true with college. When...
...names were mentioned in both print and electronic global media over the past nine months. Indicating that prestige and media coverage seem to be correlated, six of the universities on the Global Language Monitor list also made the U.S. News top ten. Global Language Monitor President Paul Payack said yesterday that he expected the popularity of university athletic programs to be a larger factor in his rankings. “The number one criteria is academic reputation,” Payack said. “Sports were a much smaller influence than you would think.” Each college...