Word: paybacks
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Even before those obstacles surfaced, tech companies faced serious questions on the demand side. Firms have invested heavily in PCs and other "must-have" gadgets in the past few years. Sure, the stuff is really cool. But executives want to see payback before they extend the binge. It's unclear whether PCs and, say, Internet connections have made office workers more productive or simply more distracted. (Websites that seem to get the most hits are those featuring swimsuit models.) Real-world users of technology shouldn't fear that the ship is sinking. It's not. But for now tech stocks...
...investment by using the EV1, which alone spawned 23 patents, as a rolling research lab. The car has one-third less aerodynamic drag than any other car on the road. Features such as magnesium frame seats and highly inflated lightweight tires are being adopted in conventional GM cars. "The payback is not going to come through sales of EV1s in the short run," says marketing director Kennedy. "GM is laying the foundation for leadership on advanced-technology vehicles 10 or 20 years from now. That surprises people. They don't expect it from General Motors...
With the smell of revenge still lingering across the Charles River after the women's soccer team's victory, the women's basketball team now hopes to follow suit and get a little payback...
Maybe it's payback time for having to wear those ears out in public. Mouseketeers, the formerly unassailable icons of wholesomeness, are turning nasty. First a bunch of them filed a complaint against Disney about royalties. Then one of the leaders of that group, DARLENE GILLESPIE, who was so popular as a Mouseketeer that she got to sit next to ANNETTE FUNICELLO in the front row of the photo, was sentenced to three years probation for a ham-fisted department-store theft. Most ignominious of all, BILLIE JEAN MATAY (inset) tried to sue Disney over a theft...
...waves on the Web, making movies in and out of Hollywood, making money, spending money. Slapped with the label Generation X, they've turned the tag into a badge of honor. They are X-citing, X-igent, X-pansive. They're the next big thing. Boomers, beware! It's payback time...