Word: paye
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Dates: during 1960-1969
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Perhaps God decided to pay them back. Their peerless outfielders Tom Agee and Ron Swoboda (a relic of the days of the hapless Mets) began making supernatural catches. Bonn Clendenon, who at the start of the season was a seller of Scripto pens, hit three home runs. Infielder Al Weis, a man who had never harmed anyone in his life, tied the last game with a home run. And when the Mets could not hit, they found other, more devious ways of arriving at first base. Not even the umpire, for instance, knew that Batter Cleon Jones had been...
...performing some of the more arcane maneuvers in the realm of finance-raising or lowering bank reserve requirements, buying or selling Government securities-the Federal Reserve controls the supply of credit and the level of interest rates. It thus largely determines how much interest the consumer must pay to borrow for a new house or car, how much the businessman must pay to borrow for a new hamburger stand or a steel mill-and whether many kinds of loans will be available at all. By influencing the rate of business expansion, the board also helps decide the worker...
...this shifting scene, a bold new entrepreneur has appeared: the new-product specialist, the privateer who will find or develop a product for any company willing to pay. These specialists contend that most U.S. corporate managers, for all their talk about market research, still think more in terms of product than consumer. The privateers are usually young veterans of advertising or marketing who work on ideas supplied by clients or develop and sell products on their own. More than 20 independent new-product firms are at work on projects for General Foods, National Biscuit, Johnson & Johnson, Bristol-Myers, Continental...
Instant Elephant. Roger Shashoua, 29, has founded the International Inventors Association, a clearinghouse that he claims has 156,000 members. Through it, Shashoua finds and promotes the ideas of inventors, tinkerers or a few slightly mad scientists. He either brings the products to client companies, which pay his Patents International Affiliates $125 a year to get listings of inventions for sale, or markets them himself through a subsidiary. Among the products that his firm is considering putting on the market: a sanitary napkin that dissolves in water and a camera that shoots 360° photographs. Ted Angelus, formerly of BBDO...
COMING-OUT PARTY by Richard Frede. 237 pages. Random House. $5.95. To pay off a $20,000 debt, a writer is forced into a job with...