Word: payless
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Dates: during 2000-2009
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...wants a $10 million loan to promote the U.S. as a destination, a tougher job these days. To the American Apparel & Footwear Association, this crisis only highlights the need to eliminate import tariffs on shoes. "Building self-esteem is critical," explains Matt Rubel, CEO of the parent company of Payless, "and not having a new pair of shoes - you know, having a pair that's tattered and doesn't fit - that does not create good self-esteem...
...Armani Caffé is an excellent end to a day of high-end retail shopping at Louis of Boston and other Newbury landmarks. Or, for those on a budget, an excellent end to a day of pretending you were high-end retail shopping and then slipping into Payless when no one was looking...
...second time Conor wore his fancy bucks, he pilfered a black felt-tip pen from a "childproof" drawer and, with a few masterly strokes, turned them into everyday shoes. His $13 Spider-Man sneakers from Payless are still his favorites, though. Naturally. --By Maryanne Murray Buechner
...COMP Win or Go Payless...