Word: payments
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Dates: during 1950-1959
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...Down payments were raised from 15% to 25% on radios, television sets, refrigerators, washers and other appliances, and the payment time cut from 18 to 15 months...
...Sanders have not yet been allocated to individual faculty members. Perhaps it is fair that these members should get some of the 82 seats. But certainly most of the rush seats should be preserved for students turned away from the rehearsal series or unable to afford the $3 lump payment...
...still according to the legend-American Tobacco decided that it couldn't use the wonderful slogan after all. The slogan was so obvious that thousands of people would claim they had thought it up and demand payment...
Last week the legend was revived. The reason: Lucky Strike had launched a $10 million ad campaign which, for the first time on a nationwide basis, used the slogan: "Be Happy-Go Lucky!" The reaction was immediate. The company was flooded with letters demanding payment; a few of the writers threatened to sue. But American Tobacco, said Advertising Manager A. R. Stevens, would pay no one. Stevens also tried to lay the fiction, once & for all, with some facts...
Yesterday afternoon four Business School men invested a $15 down-payment in a refrigerator. Within three hours six firemen had burst into their Mellon Hall room knocked down the back door and carried the machine...