Word: payoff
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Yakovlev is also regarded as the behind-the-scenes choreographer of the successful Mikhail and Raisa road show. He accompanied the Gorbachevs on their first official foreign trip -- to London in 1984 -- and then to Geneva and Reykjavik. The payoff has been measurable. "Look what has been happening in West European attitudes toward the Soviet Union," said a diplomatic specialist on Soviet propaganda. "The opinion polls tell you why Yakovlev was promoted...
Baldwin may be one of many women to be granted tenure by the School in the years to come, Hayes said. "We've done our level best to attract, hold, and nurture women faculty, and now we're seeing the payoff. I'd expect we'd see further payoffs,"he said...
...downer is that a pyramid payoff requires an ever larger supply of new investors, until eventually the scheme crashes. To protect the unwary, pyramid games have been made illegal in most states. Even so, the craze has spread on college campuses: at the University of Maryland, automated teller machines ran short of cash this month after one high-flying weekend...
Byerly's. In the 19 years since Don Byerly, now 47, opened his first store in the Minneapolis suburb of Golden Valley, he has almost never publicly advertised a product or price. "We spend the advertising money on service," he explains. The payoff has been impressive. There are seven Byerly's outlets in the Minneapolis area, and an eighth is under construction. Sales for the chain reached $135 million last year, and are expected to climb to $150 million in 1987. Byerly analyzes his success this way: "The only reason people will come back to our store is because...
...paraded before the public in quite as many guises as New York City's Bess Myerson. The willowy brunet from the Bronx catapulted to prominence in 1945 as the first Jewish woman to become Miss America. In the 1950s, she was a television game-show star on The Big Payoff. By the early '70s, Myerson had entered government, making headlines as New York City Mayor John Lindsay's crusading commissioner of consumer affairs. In the city's 1977 mayoral race, the former beauty queen hitched her star to Ed Koch, accompanying the bachelor Congressman throughout his campaign. Said Koch after...