Word: payoff
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Companies leave little to chance in ensuring that their equipment is displayed to its best advantage. Technicians known as "racer chasers" accompany skiers from mountain to mountain in brightly marked vans to help them prepare their gear for events. The payoff comes when the winning racers pose for photographers holding skis that are plastered top and bottom with splashy trademarks. If manufacturers had their way, skiers might become as laden with logos and decals as race drivers usually are. But International Ski Federation rules say that trademarks on goggles and gloves, for example, can be no larger than...
...rendezvous with Halley's comet, was apparently won over by two key points: 1) the increasing sophistication of the Soviet space effort, which has permitted cosmonauts to remain aboard their semipermanent Salyut space stations for as long as seven months at a time, and 2) the possible commercial payoff from a space station, notably manufactured goods far superior to any made under the tug of earthly gravity. Among them: ultrapure Pharmaceuticals, difficult-to-grow gallium arsenide crystals for microchips, alloys made of metals that resist mixing on earth and a new generation of chemical catalysts for producing plastics...
This of course assumes that students would prefer public service if the payoff were somewhat higher (though not necessarily equivalent to the private sector) and I am optimistic most would. It is quite noble to expect the American people not to ask what their country can do for them, but what they can do for their country. Given the tradeoff, however, most would choose the former. Nevertheless, it is unclear why the two must be mutually exclusive. If the option existed to do something for our country while our country did something for us, more people would clearly help...
...lottery payoff was the largest for a single ticket yet recorded in the U.S. or Canada. To play Lotto 6/49, ticket buyers chose six numbers between 1 and 49. The prize money mounted as each drawing failed to produce a winning number. The fever touched nearly everyone. Winnipeg Art Dealer Alan de Boer seemed to say it all when, finding himself in a lottery line, he admitted, "This is unbelievable. It is against my nature...
...companies he finances are close to his office so that he does not have to travel much. Rock looks for ideas, people and products that together can form the keystones for major new industries. He is almost always one step ahead of fashion and never expects a quick payoff. He makes up his mind swiftly, acts decisively, moves quietly and seems to have an impeccable sense for where technology and markets will meet. Says California Financier Max Palevsky, who made a fortune as a founder of Scientific Data Systems, a mainframe computer maker that Xerox acquired...