Word: payoff
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...going to a particular area of the city," Brown says. "I would ask the computer to pull up the accounts in a certain zip-code area, or if I wanted all the customers who were interested in whole office systems, I could pull that up too." The payoff: since he started using the computer, he has doubled his annual sales to more than $ 1 million...
Brandstanding's effectiveness is hard to measure, but by some guesses it generates $10,000 worth of free publicity for every $1,000 spent. That has certainly been the payoff for Schlitz, even to the point of happily seeing others needling its bigger rival Miller. In September, just before its two-day Music Heritage Festival in Tennessee, the brewery got a pat from the Memphis Commercial Appeal, which ran an editorial headlined "It's Schlitz Time...
...until Oct. 16. The two, also known as Robert and Nancy Richardson and by more than a dozen other aliases, are being sought by federal authorities for an attempt to extort $1 million from McNeil Consumer Products Co., the makers of Tylenol, with a blackmail note saying that the payoff could "stop the killing." Illinois Attorney General Tyrone Fanner has called Lewis "a prime suspect" in the murders as well. Lewis was already wanted in Kansas City on charges involving credit-card and land swindles last year. In 1978 he was freed on a legal technicality despite evidence linking...
...husband came home and said, 'I'm going to kill Judge Wood,' " she wrote, adding that she did not take the threat seriously. That summer, she wrote, her husband asked her to deliver some money to Las Vegas. "He said that this was for the payoff for your husband's murder." Harrelson's attorney, Thomas G. Sharpe Jr., says he will prove that the Harrelsons were 270 miles away in Dallas when Wood was killed...
...Crimson's payoff came halfway through the first stanza. Halfback Leighton Welsh found enough space to dribble free out of Harvard's half of the field and strung a long pass to forward Richard Berkman cutting toward the Columbia goal on a breakaway...