Word: payoff
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...airline operators, the booming passenger traffic was a welcome payoff for their heavy postwar investment in bigger, faster planes, and their patient plugging of such promotional stunts as the Air Coach and the Family Fare Plan (wives & children travel half-fare on slack midweek days). They had managed to raise their average load factor-the percentage of seats occupied-from 57% to 66.7%, reach the point where every additional traffic gain caused a bigger proportional rise in profits...
...Kristin Lavransdatter. The club's sights have come down a bit. A B-o-M choice is now just a book that the club's five judges* happen to "like very much, for any reason at all." Among books so chosen: The Battle h the Payoff, by Ralph Ingersoll; Inside U.S.A., by John Gunther. But the method, or lack of one, has also given B-o-M customers The World of Washington Irving by Van Wyck Brooks and Nineteen Eighty-Four by George Orwell...
From Tracy, the boosted Sacramento water will wind south 117 miles and spill into the San Joaquin at Mendota Pool. Then it will run down the San Joaquin, irrigating downstream lands. The payoff comes at the extreme southern end of the Central Valley. Friant Dam will divert San Joaquin water that would otherwise be needed downstream and send it through a 153-mile canal to drought-plagued Bakersfield. No Sacramento water will actually get to Bakersfield, but the effect will be just the same. As the bureaumen put it: "The rain will move 500 miles south...
...methodical professional with none of Eisenhower's catalytic ease and none of Patton's bravado imagination. But Bradley had his own virtues: sound tactical and logistical sense, a complete lack of side that won him the devotion of subordinates, and a willingness to take chances when the payoff promised rich...
That was in July 1949. Van Dyke not only dug up the real-estate dealer, but a story that went on making local headlines right up to its payoff last week. The dealer was one R. W. Garrett, who hurriedly decided to let the elderly couple have their property back for $55 plus $3.13 "expenses," if only the Oklakoman (circ. 143,894) wouldn't print his name. "This sort of thing happens every day," Garrett protested. "It's not my fault the sheriff didn't serve them notice." The Oklahoman printed Garrett's name, then joined...