Word: payoffs
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Dates: during 1950-1959
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...Chicago Restaurant Association, where Strang sought help in his fight against the union demand for payoff, turned out to be tied to the mob through Lawyer Abraham Teitelbaum, who secretly passed Strang's $2,240 payment for legal fees directly to the union...
Last week the payoff was reported at a two-day Manhattan medical meeting: kanamycin, an antibiotic developed from a microbe found in K-2J, has won quick renown. Like all potent drugs, it has its disadvantages (it must usually be given by injection, and long-continued heavy dosage may cause some degree of deafness). But it seems worthy to rank with the tetracyclines, which, after penicillin (still queen of antibiotics), are now the most-used antibiotics...
...programs, The Price probably gives the biggest payoff in sales because it reveals the prices of its prizes, also gives them several plugs, each with a camera shot and description. Furthermore, The Price allows its 30 million night-time viewers to bid for a $15,000-$40,000 giveaway "showcase" of merchandise (the nearest estimate of the total retail value, without going over, wins it all). Last week 7,000,000 postcards poured into The Price, each marked with an estimate of the showcase's value. That meant many a viewer had gone to local dealers, at least...
...value to lesser shows, in which the winner gets a staggering list of prizes, the product itself gets only a quickie mention, and the viewer gets only a flash look. Furthermore, to break onto one of these shows, a company often has to make an under-the-table payoff in cash or merchandise to the show's producer or to a middleman...
President Edouard Cournand holds that "if you give away too much too often, it loses its value." The Evans Case Co. recently scratched its giveaways of handbags, which had hit $25,000 a year on such matinee tearjerkers as Queen For a Day and The Big Payoff, because "we never traced a single sale to the TV giveaways." General Electric also is cool to giveaways. Reasons G.E.: "Viewers may be encouraged to try to win a product rather than...