Word: payoffs
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This is a serious column.Fair warning, because you’ll be waiting for the payoff, the gotcha moment, the just-kidding punch line, and it’s not going to arrive.Last Saturday, I was a civilian; at far remove from the Yale Bowl press box, I cheered wildly for every Bulldogs stumble, every incompletion, every three-and-out. Virtually everything that could go wrong for the Elis did, and as a Harvard fan who loves to point and laugh and yell in the raucous environment of a near-full arena, I reveled in it. Last Sunday, I asked...
...recasting global warming not just as an existential threat but as an enormous economic opportunity. It's a narrative that is particularly resonant with low-income workers who are likely to bear the short-term economic burden of cutting carbon only if they believe there will be a personal payoff for them in the long run. Says Jones: "They need to see green in their pockets...
Vasella has also revamped Novartis' marketing force in the U.S., where it long lagged behind competitors. He poached Paulo Costa from Johnson & Johnson in 1999 and made him CEO of Novartis' U.S. drug unit. Since then, Costa's sales force has grown to 5,800 from 2,815. The payoff? Drug sales in the U.S. grew 24% last year...
...surprisingly, the first squanders the respectable tension built by an eerie string section, creepy vocals, and a disorienting beat. It quickly runs out of steam and reveals itself as a rip-off of Nine Inch Nails’ “Closer” without the grimy, visceral payoff...
...payoff occurred a few decades later. In 1911, the Mohun Bagan football squad won the prestigious Indian Football Association Shield tournament - once the preserve of whites-only clubs - toppling the crack East Yorkshire Regiment, the best British team in India, barefoot in the final. Boria Majumdar, India's leading sports historian and author of Goalless, a history of Indian football, describes it as "India's Lagaan moment" - referring to the 2001 Bollywood blockbuster about a fictional cricket-playing village that beat the ruling British at their own game. This was real life, however, and Kolkata erupted in cele-brations, with...