Word: payola
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...weeks, was sacked by WNEW-TV. Showing up for his final broadcast last week, Freed waded through crowds of sobbing teenagers, comforted them ("Now don't cry"), accepted a bound scroll from a group of record distributors in thanks for his services. What services? Had he ever taken payola? No, said Freed, but to supplement his regular income of $1,200 a week he had served as a "consultant" for "the major record companies." During his last hours on WNEW, Freed danced dolefully with two teen-aged girls at once, accepted a subpoena to face the New York County...
...appealing to himself ("I am such a sweet little guy"), Tom Clay first went to work as a record spinner at Detroit's WJBK two years ago. What happened to him thereafter until he was fired last week makes a typical case history of the deejay riding the payola trail...
...Number One they would come to me. First a guy would ask me to coffee, but I was sardonic and I would say, 'Wait until I get to the dinner stage. huh?' When I was finally asked out to dinner, I knew I was Number One. Payola comes to the top disk jockeys, so isn't this the greatest compliment...
Silver for Christmas. Clay's view of payola ethics is intricate: "I have never demanded money from a record-company. When a deejay does that, he's dirty rotten. But it is all right for a man to put down $200 and leave a record for a deejay. If the deejay honestly thinks it is good, then he is justified in taking the $200 because, after all, that money is an investment for the record company. If the deejay turns down the record, the $200 is well spent. It saves the company money-they...
Nivins the Nightshade. The payola game brought Disk Jockey Clay in contact with a string of Damon Runyon-like characters, including Nat ("The Rat") Tarnapol, artist-and-repertory man for Roulette records, and Promoter Harry Balk, indicted earlier this year as a fixer of newspaper puzzle contests (TIME, March 9). But the most lizardous type Tom Clay ever encountered was Harry Nivins, a bald, cherubic nightshade who proved to be Tom's downfall...