Word: payola
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With Congress bearing down and the F.T.C. getting ready to open hearings, the disk jockeys faced a lean future: no more cash off the record, no more palmy free vacations on the fly-now-payola-later plan, and for some, no more jobs...
riding (also hyping). What a deejay does when he overplays a record for personal reasons, sometimes for payola. See SHOW BUSINESS, Facing the Music...
...found plenty of bread in the oven. Among the loaves: three other ABC shows, an advice-to-teeners column in This Week magazine, interests in record-and music-publishing companies and other items, all adding up to an estimated annual income of $500,000. In the general uproar about payola, the House Subcommittee on Legislative Oversight last week inevitably got around to Dick Clark, the nation's most powerful disk jockey...
...investigations widened and public suspicion grew, two arguments in defense of TV and allied entertainment fields, kicked up by volunteers and TV's own flashy flacks, were heard again and again: 1) plugs, payola and all that jazz have been around for a long time; 2) why pick on TV when other businesses are corrupt, too? The case was typically put last week by Newscaster Jacques Legoff of Detroit's WJBK-TV (one of the five TV stations owned by the Storer Broadcasting Co.). Legoff, who had not reported the first quiz scandal stories until three days after...
...became hits (Tallahassie Lassie, Okefenokee), he and Mammarella insist that they were played only because they were popular already. But Clark has also spun his Way Down Yonder in New Orleans, which is just now beginning to climb into the big time. Clark insists that he has never taken payola in any form, and many support him, including ABC. Says a Philadelphia record distributor: "Dick is a living doll. I've offered him pieces of songs and gotten turned down cold...