Word: payola
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Dates: during 1952-1952
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Writer for Free. The radio & TV networks approve the arrangement between Schlockmeisters and giveaways. They are not so sure about another facet of the business known as the "payola." Originally, the payola was a simple expression of gratitude. If a TV comic used a brand name in a joke (e.g., "Your hair looks like you combed it with a Waring mixer"), he would be likely to receive a Waring mixer in the next mail. But Schlockmeisters are not always content to wait until a comic thinks up a joke on his own. To speed matters along, they may write...