Word: payout
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Dates: during 1955-1955
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...Barrie's sequel, Peter and Wendy). Director-Choreographer Jerome Robbins shaved away sentimentality in favor of movement and daughter; Cyril Ritchard turned Captain Hook ( "the swiniest swine of them all") into a Pirate of Penzance with a fine mixture of cringe and gusto. Of the two sponsors (total payout: $450,000), Ford made palatable its light-touch commercials; RCA tried to fob off Vaughn Monroe in a fantasy of its own and suffered by contrast. After a look at the size of the audience (an estimated 65 million) NBC announced that it will stage a second production of Peter...