Word: pays
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Dates: during 1990-1999
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...insular and somber Wigand, who says that Brown & Williamson, the tobacco company where he once worked as chief of research, knowingly added cancer-causing chemicals to its products. Can Wigand trust Bergman, who keeps pushing him to go public with his story, though it cost him his severance pay, his peace of mind and his marriage? Can Bergman trust Wallace? And can anybody trust 60 Minutes, the most lustrous of TV newsmagazines, if it runs when Big Tobacco huffs and puffs at its door...
...whiz and an actor (Three Kings), has the vexing habit of forcing his attractive stars (John Cusack, Cameron Diaz, Catherine Keener) to deliver their big scenes through clumps of matted hair. But he keeps the wheels spinning on this funny-peculiar story of people so desperate that they would pay to be anyone else. Even John Malkovich...
...major department store in Paris wearing Caterpillar boots, a Jack Daniels cap, Club Med shades, a Cadillac polo shirt and Marlboro jeans. He smells ruggedly of Chevrolet aftershave. He buys a set of Le Cordon Bleu cookware for his wife and a Jeep radio-CD player for himself. To pay, he flips opens his Harrods leather wallet and whips out a Jaguar Visa card. He's branded to the hilt, and the embodiment of European consumerism for the new millennium...
...others pay for all the things you'd like to do [with the brand] but your shareholders won't pay for," says John Maries, general manager of the Jaguar Collection. For even smaller but ultra-exclusive companies, like sports-car maker Aston Martin, licensed products can help boost a low profile. Aston Martin has only recently launched its licensing program. And, befitting the producer of a car made famous by James Bond, it's sticking with toys for big boys. Its two initial products are expensive model cars and a Sony video game...
...attractive trade-off. For companies such as Corning and Goodyear, his consulting firm has created schedules that include 10 to 20 weeks of time off each year or that offer a seven- or eight-day break a month. Another way to make dismal shifts more appealing is to pay better. Coleman has found that many nightworkers will accept a difficult schedule if they can also work predictable overtime hours. "They could have a schedule," says Coleman, "with built-in overtime that rewards them with 30% more pay than a traditional worker while giving them 150 days off a year...