Word: pays
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...long way from Hoovervilles, of course. But it's not hard to imagine, if we're not careful, a country sprouting listless Obamavilles: idled workers minivanning aimlessly through overleveraged cul-de-sacs with no way to pay their mortgages, no health care, little hope of meaningful work and only the hot comfort of angry politics...
...growth in the next few years are going to be confined to health care, education and restaurant/hospitality services. But we can't nurse, teach and barista our way to real national power. Service jobs alone can't support growth and innovation - which will be essential as we struggle to pay off a historic national debt and fund the retirement of the baby boomers. So in addition to a retraining push, a sensible set of policies would shift the landscape of job creation. It would transfer money out of Wall Street and into community lending to encourage the formation...
...this would have happened without consumer demand. Nearly half of Americans in our poll said protecting the environment should be given priority over economic growth - and this comes in the midst of a recession and historic unemployment. And 78% of those polled said they would be willing to pay $2,000 more for a car that gets 35 m.p.g. than for a similar one that gets only 25 m.p.g. Of course, consumers are doing their own doing-well-by-doing-good calculation: a more expensive car that gets better gas mileage will save them money in the long...
...good thing? And if they are doing it exclusively to help their bottom line, so what? "I don't care whether companies change for the love of the environment or because of their financial interest," says Geoffrey Heal, a Columbia Business School professor and the author of When Principles Pay. "The most sustainable solution is to have companies responding to financial incentives rather than their own feelings...
...other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it. While they are particularly concerned about the environment, they are much more willing than the others to pay more in federal taxes to deal with social issues like universal health care. They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like...