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...popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan and Heinz. Peanut butter and jelly sandwiches invaded children's lunch boxes soon after: by one 2002 estimate, the average American child eats 1,500 PB&J sandwiches before graduating from high school. In the 1990s, nut-allergy fears led some schools to eliminate peanuts from cafeteria menus. Still, peanut butter remains an $800 million industry--which is one of the reasons Jif and Peter Pan are spending millions on new ad campaigns to remind consumers...

Author: /time Magazine | Title: A Brief History of Peanut Butter | 2/12/2009 | See Source »

...PB: Sure...

Author: By Xiaofei Chen, CONTRIBUTING WRITER | Title: 15 Questions With Paulus Berensohn | 11/7/2007 | See Source »

...PB: I have 62 senses on my list. The most important sense to me is touch...

Author: By Xiaofei Chen, CONTRIBUTING WRITER | Title: 15 Questions With Paulus Berensohn | 11/7/2007 | See Source »

...PB: The fourth definition is “to efflubiate.” I use it to express my need to exaggerate, to fluff up, to embroider upon something I experience as wonderful. I use it when I want to encourage the sense of awe. That’s what you can say about my work; I’m interested in wonder and awe, and I think we’re losing that—I’m tired of talking. You can listen to my tape, no more talking...

Author: By Xiaofei Chen, CONTRIBUTING WRITER | Title: 15 Questions With Paulus Berensohn | 11/7/2007 | See Source »

...PB: I would not grieve over losing the sense of sight. In the last century, it has totally dominated all the other senses even though it has the least receptors—the eye has one-tenth the sense receptors...

Author: By Xiaofei Chen, CONTRIBUTING WRITER | Title: 15 Questions With Paulus Berensohn | 11/7/2007 | See Source »

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