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...naively expected that interviewing for medical school would be a cross between the PBS science series "Nova" and the Phil Donahue show. I had no idea I was to make a special appearance on the "Twilight Zone...
Given the long gestation time for PBS programs, Lawson's impact on the schedule will not fully emerge for at least a year or two. But an early indication came last month, when Lawson made public her list of current PBS series that will be funded for next season. Most of the PBS fixtures, from the MacNeil/Lehrer NewsHour to Nova, will be back, as will independently financed series like Mobil's Masterpiece Theatre. But Lawson decided to end funding for the children's show Newton's Apple and the documentary series American Masters after one more season. (Both series...
Lawson's choices have calmed fears that she is about to make drastic changes in PBS's direction. Yet some PBS veterans are wary of her plans for sitcoms and other popular programming formats, contending that the quest for bigger audiences will turn PBS into a clone of the commercial networks. "A perfect program to me," she responds, "is one where the viewer never questions the value or importance. But it's also engaging and compelling, so that you feel you have to watch it. Entertainment and intelligence can live well together." Just how well, and how often, Lawson...
VIDEO: A new program chief shakes up PBS...
Jennifer Lawson, public TV's first programming czar, wants to appeal to more than just the "Chardonnay and Brie crowd." But first she will have to tame the unruly PBS bureaucracy...