Word: pc
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...talking, and he says that about every new product when it's ready to launch. With him, it's always a revolution. But even when he's wrong, you can be pretty sure that whatever he and Apple are doing will quickly be copied by the rest of the PC world. So what if you don't have a Mac? Pay attention: what Jobs does is often the shape of things to come...
...players that get harder to use, not easier. The thing that will connect us to our gadgets needs to be a digital hub, a computer designed to simplify our lives. This, Jobs says, is what Apple was meant to do--and it's what no one else in the PC world is doing...
...settles on a project, tends to get his ideas from his gut rather than, say, focus groups. Some analysts argue that Apple should abandon innovation in favor of building a cheaper box; a $500 iMac would fit the bill. Others say the company should have pursued the post-PC dream and started turning out Internet appliances, tablet PCs or personal digital assistants, as competitors have done. Instead, Jobs' gut tells him that the PC isn't dead at all. It tells him, in fact, that what people really want is a better PC. That what they really want...
...camcorders, digital cameras, MP3 players, Palms, cell phones, dvd players," he says. Then he draws a computer in the center of the ring. "Some of these things are plenty useful without a personal computer. But a personal computer definitely enhances their value. And several are completely unusable without a PC--a PC meaning a Mac, in our case...
COUCH COMPUTING Somewhere along the way, information appliances morphed from the worthy idea of a streamlined PC into $500 style statements that failed miserably. But Cidco could breath life into this much maligned category with its Mivo 350, a $200 machine that lets people send and receive e-mail, view attached photos and get news updates for $15 a month. Best of all, it's wireless, so users can compute from their sofas and easy chairs...