Word: pc
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...raise some interesting, even lofty issues, such as whether today's kids have become so desensitized by the proliferation of infotainment outlets that they can no longer draw the line between where reality begins and ends. After all, in the age of interactive media, kids use the same PC to play consequence-free shoot-'em-up video games, such as Doom, and to communicate with real people in chat rooms. And who hasn't had the mind-numbing experience of time standing still while surfing the Web? It might not be that much of a stretch to argue that after...
...deal: register, consent to a constant barrage of ads at the bottom of your PC's screen, and earn about a penny for every minute online. Get all your friends to sign up too and make more money. They spread the word, and you make even more. And so it goes, rippling out on a virtually infinite scale ? a multilevel marketing arrangement without the garage full of vitamins or the recruiting sessions disguised as dinner parties. MORE...
...find the time to start them. As chief of idealab!, which is based in Pasadena, Calif., and has spawned some 30 Internet companies in the past three years, he still sits on the boards of 20 of them, including such high-profile players as Ticketmaster Online-CitySearch, Free-PC and Goto.com...
RACK 'EM UP Fancy yourself a modern-day Minnesota Fats? Now you can sink those eight balls and hustle suckers without leaving your PC. The Real Feel PoolShark from Interact ($29.99) works with all USB-enabled computers, including the iMac. How it works is simple: you hold a pool cue (plastic one included) over a roll bar on the mouselike controller. How fast and far you move it directs the virtual cue on your screen. Also included is the PC-only game Ultimate 8 Ball, which lets you try your luck against computer players or challenge other hustlers...
Sixteen years ago, Ridley Scott's blockbuster commercial 1984 introduced the Apple Macintosh to the PC market. Perhaps more important, it established the Super Bowl as the unofficial high holiday of capitalism--the launch pad for baroque, high-profile ads that today generate more excitement than the game. (And why not? There's more money riding on them.) This fun, edifying, hourlong survey, narrated by Frank Gifford, hits more than 50 highlights, from Bud Bowls I and II to Dan Quayle's pitching Lays potato (without an "e") chips...