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...Equipment's No. 2 executive stepped down citing poor results, the computer company announced it would cut 7,000 of its 60,900 jobs as part of a $475 million restructuring. Digital, which made its mark in the minicomputer market, is struggling as it tries to readjust to the PC and high-powered work station market. The company underwent an extensive restructuring in 1994. In the first quarter of this year, beset by bloated inventories, depressed sales and price cuts, Digital's PC division saw revenues fall by 10 percent. The events of the last two days raise concerns about...

Author: /time Magazine | Title: One Step Forward, Two Steps Back | 7/5/1996 | See Source »

...Equipment's No. 2 executive stepped down citing poor results, the computer company announced it would cut 7,000 of its 60,900 jobs as part of a $475 million restructuring. Digital, which made its mark in the minicomputer market, is struggling as it tries to readjust to the PC and high-powered work station market. The company underwent an extensive restructuring in 1994. In the first quarter of this year, beset by bloated inventories, depressed sales and price cuts, Digital's PC division saw revenues fall by 10 percent. The events of the last two days raise concerns about...

Author: /time Magazine | Title: One Step Forward, Two Steps Back | 7/4/1996 | See Source »

...Equipment's No. 2 executive stepped down citing poor results, the computer company announced it would cut 7,000 of its 60,900 jobs as part of a $475 million restructuring. Digital, which made its mark in the minicomputer market, is struggling as it tries to readjust to the PC and high-powered work station market. The company underwent an extensive restructuring in 1994. In the first quarter of this year, beset by bloated inventories, depressed sales and price cuts, Digital's PC division saw revenues fall by 10 percent. The events of the last two days raise concerns about...

Author: /time Magazine | Title: One Step Forward, Two Steps Back | 7/2/1996 | See Source »

...revival plan may be the company's last hope of retaining market share. With only some 8% of the PC market, Apple is rushing to retool its core computer line before weary loyalists decide they've had enough and switch to Microsoft's Windows 95. Operation Rainbow's second phase, which will include the launching of a robust new line of computers, should come this fall. Chahil hopes it will change the logo's hue again, this time to the color of money...

Author: /time Magazine | Title: Techwatch: Jul. 1, 1996 | 7/1/1996 | See Source »

...irony. Apple Computer, facing thousands of layoffs, dwindling market share and potential extinction, launched its first big ad campaign of 1996 in partnership with Mission: Impossible. Surely the phrase fit the Cupertino, California, computer maker's scenario every bit as well as the Tom Cruise movie. Why not, one PC magazine suggested, also sponsor a remake of Raise the Titanic...

Author: /time Magazine | Title: Techwatch: Jul. 1, 1996 | 7/1/1996 | See Source »

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