Word: pc
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...CRAZIEST YEAR IN PERSONAL COMPUTING HAS got even crazier. Compaq, which set off a fierce price-cutting war this summer when it slashed its PC prices one-third, has trimmed the tags on some models an additional 32%, bringing the cost of its cheapest desktop machine to below $800 -- a fraction of what customers were paying for PCs with a lot less memory and power just a few years...
...there is method in this madness. By slashing prices, big-name U.S. computer makers are not only squeezing out cut-rate foreign "clones," but they are also whipping American consumers into a PC-buying frenzy. Compaq, which shipped 200,000 machines in September alone, reported record third- quarter sales last week. Apple, which has been whittling down its hefty margins, watched its income soar 71% during the past year...
Even mighty IBM has caught the fever. The world's largest computer maker was slow to respond to the rounds of price cutting this summer, and as a result its share of the personal-computer market slipped precipitously. But Big Blue's freshly restructured PC division showed a new nimbleness last week. The day after Compaq's latest price cut, IBM unveiled its long-awaited PS/ ValuePoint series: a line of desktop computers aimed at high-volume corporate buyers and priced to sell for less than comparable Compaq machines -- in one case, exactly $5 less...
...Berkeley guides' political correctness "is not our raison d'etre," Barbour says. Berkeley is a liberal university, he says, and the student writers' sensibilities will come through. "We are socially aware. Fine. That's all we are," he insists, saying that the PC angle has been "overplayed" in the media...
...need all three to prevail. Customers are starting to move away from specialized terminals, like the Bloomberg, that cannot be linked to standard PCs or run off-the-shelf software. Some large vendors have already made the investment to switch to "open" systems. Knight-Ridder has developed a PC-based service using Microsoft's popular Windows program. Reuters is teaming up with PC-maker Intel. And EJV Partners, the joint venture of six Wall Street firms, is building a system designed to run on personal computers. But Bloomberg stubbornly rejects this approach. He fears that he would lose his unique...