Word: pc
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...prospectus, the group also called upon the media to be more objective in its coverage of the PC debate, although Graff admitted that the academic community was largely to blame for not adequately articulating its position...
While they have purchased audio players and video recorders, people have by and large shunned high-tech products and services like personal computers and electronic shopping. While big corporations were infected with PC mania during the 1980s, households remained largely immune. There are far fewer homes with PCs than analysts predicted, much to the chagrin of manufacturers like IBM and Commodore. Another loser: the picture telephone. First introduced by AT&T at the 1964 New York World's Fair, it allows callers to see as well as hear each other. But consumers considered the device...
...margin. Big Blue has always been frustrated in those markets. In the mid-'80s, IBM offered the PCjr, a stripped-down version of its best seller, but the machine flopped because it couldn't operate many of the heavy- duty software programs designed for the PC. Yet IBM has virtually locked Apple out of the office market, mainly because IBM's operating software has been adopted for 90% of the PCs now in operation. Apple has never been able to match its rival's marketing clout either. The California company's sales force is about a tenth the size...
Another problem that drove IBM and Apple into each other's arms is their growing friction with some powerful partners, most notably Microsoft, the suburban Seattle software giant run by wunderkind billionaire William Gates III. Microsoft was the creator of MS-DOS, the software that runs the IBM PC, but the two companies have had a falling out over the next generation, called OS/2, which runs IBM's line of PS/2 computers. Microsoft developed OS/2 as well, but IBM believes the software company has undermined sales of that software by pushing a highly successful program called Windows 3.0, which enables...
...Apple combination has its risks. Most PC joint ventures have foundered, and this one will have to stand the test of vastly differing corporate cultures. Consumers could be disillusioned with both companies at first, viewing Apple as selling out and IBM as consorting with free spirits from the West Coast. But if the collaboration works as well in practice as it is planned on paper, the biggest winners will be the customers. Consumers will no longer have to worry about divided loyalties and incompatible programs. They won't be in Apple's orbit or IBM's, but in the best...