Word: pc
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...launch was absorbing all the available buzz this winter, two dueling teams of technologists were feverishly finalizing gadgets they hope will refocus the spotlight. The FlipStart, dreamed up and funded by Microsoft co-founder Paul Allen, launches in April. Its creators call it the first fully powered ultra-mini PC, or UMPC, that is satisfying to use. Meanwhile a team led by ex--Apple star Jory Bell has countered with the OQO2--a palm-size computer that stakes a similar claim with a slightly different approach. These aren't the only machines to claim UMPC status, but they're among...
...market. Although 228 million computers were sold worldwide in 2006, and a billion mobile phones, demand for ultra-mobile computers may not even reach 150,000 in 2007, according to Tim Bajarin, president of Creative Strategies, a technology consulting firm in California's Silicon Valley. Bajarin expects that mini-PC sales won't near the million-a-year mark until 2009 and may fall far short if prices don't drop fast. "To get into the millions of units, they'll have to sell for no more than $599," Bajarin says...
Anyone who watches news or comedy or viral videos or listens to XM radio on a Treo, mobile phone or PC knows that MobiTV has been making waves. Just after its co-founders conceived the start-up's objective seven years ago--to solve the problem of large-scale, global data transmission on mobile devices--a eucalyptus branch fell outside Phillip Alvelda's Oakland Hills home, where the three sat brainstorming. The tree smashed his hot tub. Alvelda, a physicist, can probably explain the energy wave given off. But he could not necessarily say what triggered him and Paul Scanlan...
...designs for MobiTV's user interface, the screen configuration that consumers navigate to get to the programs they want, which also helps define the brand visually. He cut his teeth eight years ago designing PC software for a long-dead start-up called DoDots, then spent five years on DVR software design at TiVo--creator of another revolutionary product and one, he says, "people can no longer imagine living without...
Apple embraced this trend in a self-consciously ironic way. Its popular commercials pit a creative twenty-something (Mac) against a dumpy, unimaginative middle-aged man (PC). Their interactions constantly conclude that the Mac laptop fits an urbane, exciting lifestyle—though with a reassuring wink to consumers, so as to not presume that the ad actually sells you. But the message is clear: Personality is an extension of where you swipe your credit card...