Word: pc
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Analysts said the sales slowdown is affecting both the Macintosh line and the mainstay Apple II. The company has increasingly aimed the Macintosh at the business market, in the hope of ending the IBM PC's virtual stranglehold. To boost Macintosh sales, Apple has been offering dealers cash rebates as an incentive to slash prices...
...paintbrush with variable-size brushstrokes to a computer paint can that pours out an infinite variety of patterns and shades. There is now a quiverful of MacPaint imitations that run on other machines, including Apple's MousePaint ($100) and Broderbund's DazzleDraw ($50) for the Apple II, Mouse Systems' PC Paint ($100) for the IBM PC, and IBM's Color Paint ($100) for the PCjr. If nothing else, programs like these make computers attractive to people who would never have dreamed of using an accounting software package or a data- base manager...
...students in math, spelling or Latin verbs. Now software writers are using the computer's capacity for simulating real-life situations to teach such subjects as anatomy and aviation. The method has proved particularly successful in the world of high finance. In Scarborough's Run for the Money ($80), PC users learn about business by competing in the market for synthetic bananas. In Harvard Associates' MacManager ($50), players run their own widget making companies. In Scarborough's Make Millions ($50), the simulation includes an office with all the trappings of a corporate desktop, down to a working computer, a telephone...
Apple Computer's Macintosh model, which came on the market one year ago, took off faster than any other personal computer since the launch of IBM's PC in 1981. Apple so far has sold more than 275,000 Macintoshes. The company, the symbol of U.S. entrepreneurial innovation, saw profits in the first quarter of fiscal 1985 zoom to $46.1 million, an eightfold gain from the same period in 1984. Yet Macintosh (basic price: $2,195) and its maker have a serious handicap. Many Macintosh buyers have been Apple's characteristic flannel-shirt clientele--students, hackers and do-it-yourselfers...
...some of the most sacrosanct IBM traditions. Instead of just using IBM's legendary sales organization, it decided to sell through computer retailers as well. To keep costs in line and speed up development, it bought most of the parts from outside suppliers, rather than from inside IBM. The PC has been extraordinarily successful and last year had estimated sales of about $5 billion. The dozen people in the PC group grew into the entry systems division, which now has 10,000 employees...