Word: pc
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...diverse corps of enthusiasts, from first-graders bored with their video games to professional pilots who cannot seem to get enough of their jobs. Some businessmen regularly fly to Chicago during their coffee breaks, helping make Microsoft's package the best-selling entertainment program on the IBM PC. The current version lets pilots land at nearly two dozen airports, but an improved one that features 80 airports is going on sale next week...
...much of the industry with its two-month-old $2,495 Macintosh computer. Since the Mac does not adhere to IBM's programming specifications, its success directly challenges the standards set by the flagship of IBM's personal-computer line, the venerable and highly popular IBM PC...
Those standards are part of Junior's problem. IBM made the PCjr partly compatible with the PC, which means the smaller machine can run some programs written for the PC. But IBM engineers did not make it compatible enough. Internal differences prevent the PCjr from using more than 50% of the PC's rich library of software. Among the supplements it cannot accommodate are such market favorites as the bestselling business program Lotus 1-2-3. "When a consumer walks in the door, he is under the impression that the PCjr will run most of the IBM software...
...even the stripped-down $669 version of the PCjr seems overpriced. "For its level of performance," says William Bowman, chairman of Spinnaker, a leading software publisher, "it is simply the most expensive machine on the market." Although the Macintosh was actually aimed to compete with the bigger IBM PC, the price difference between Mac and the Peanut shrinks to about $300 when the costs of IBM's color monitor, joystick and software programs are added...
...sold four Macs the first day and has back orders for another 80. "We can't get enough of the Macintosh," reports Greg Register, manager of a computer store in Apex, N.C. Apple's engineers, who decided not to make their machine compatible with IBM's PC or their own Apple II line, were able to take advantage of the in creased power of the latest generation of silicon chips and new software that has made the Macintosh attractive to computer novices. "Once I saw the Macintosh I knew I wanted it," says Richard Petroca, a civil...