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...company is also working on a simple, low-cost version of its best-selling Apple IIe. The Apple IIe would compete directly with the cheaper model of the IBM PC, which may be introduced next month...
...innovative computer that should succeed. Nonetheless, it has several major flaws. The machine, for example, does not have enough storage capacity to perform complex tasks like the Lisa. In addition, it will not at first be able to run the same programs as either the Lisa or an IBM PC, which has become the industry standard. That will be a big drawback for corporate customers who want to move information between different machines...
Sculley, though, is trying to make the Lisa more attractive to business buyers. Next year it will be able to run programs designed for the IBM PC. Such a move would have been anathema a year ago and is tacit admission that Apple is learning to live in an IBM-dominated world...
...going through these growing problems, and the company's stock, with a high of $63.25 per share in June, slumped last week to close at $29.38. Nonetheless, industry watchers believe the company will continue to succeed. The Apple IIe, which costs about $ 1,500 less than an IBM PC, is selling briskly. Hambrecht & Quist, the San Francisco venture capital and underwriting firm, estimates Apple's sales will increase 50% next year, to $ 1.5 billion, and profits will climb 45%, to $ 145 million. But those predictions are based on success for the Macintosh and better sales for the Lisa...
...tough on outside suppliers. While developing software for the Personal Computer, workers at Peachtree Software in Atlanta began to refer to the company by another three initials, KGB, after IBM ordered the installation of pa per shredders and locked security areas. Microsoft, which also developed software programs for the PC, had to stiffen its procedures after IBM conducted an unannounced inspection and discovered that part of the then secret computer had been temporarily left unguarded...