Word: pc
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...company with the longest experience and the greatest mastery of distributing and marketing computers, is gradually developing a hammerlock on the personal computer segment of the market. The IBM PC, introduced in August 1981, has grabbed 26% of sales, dislodging Apple from the top position. Were it not for the fact that IBM cannot produce machines fast enough to keep up with demand, the company might be even further ahead of its competition...
...astounding success along with its well-known name and its dominance in larger computers have combined to make its PC the industry's standard. When buyers today cannot get a PC because of the short supplies, they want one that works just like it and operates the same programs. Some 20 companies make machines that are compatible with...
...industry is bracing for IBM's entry into the market for home computers. Although IBM still refuses even to confirm the machine's existence, the company is expected to introduce a smaller, less expensive version of the PC, once code named the Peanut, as early as this month. One outsider claims that Peanuts have already been shipped to independent software developers so that they can work out bugs in programs for the new machine...
Still trying to rebuild its house after the eruption caused by the IBM PC is Osborne Computer (1982 sales: $100 million). Osborne is one of several companies that have seen profits slip or disappear since the introduction of the PC. Concedes Founder and Chairman Adam Osborne: "The rapid emergence of the IBM standard was far more than we anticipated. IBM did it with an awesome speed, which took most people unawares...
...electronic communicators, music synthesizers and video-game machines. Harper & Row has advanced $600,000 to the editors of InfoWorld, a weekly computer magazine, for a six-volume series of software and hardware reviews, and Simon & Schuster paid the same amount for a ten-volume series by the staff of PC World, a monthly magazine devoted to the IBM Personal Computer. Now major investors from outside the computer industry are making their moves. Next week a semiannual software inventory called LIST will debut as a monthly, backed by more than $1 million from E.F. Hutton. In September Money magazine, a Time...