Word: pc
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...that direction." But one sign that the pace of the past two years will continue will be the arrival of a home computer, which IBM originally code-named "peanut." This will sell for about $700 and could reach stores in late fall. The machine, fully compatible with the PC, will come with a built-in disc drive and cartridge slot for software. "It will offer the best performance on the market for its price," asserts Clive Smith, a computer watcher with the Yankee Group, a Cambridge, Mass., research firm...
...from its traditional practices, IBM built the PC largely from parts bought from outside suppliers and is selling it through retail outlets like Sears and ComputerLand, as well as its own sales network. The company has begun offering discount prices and introducing new products at an accelerated rate. Last December IBM spent $250 million to acquire 12% of Intel, a leading computer-chip maker based in Santa Clara, Calif. In June IBM paid $228 million for a 15% stake in Rolm, also of Santa Clara, a major producer of telecommunications equipment. IBM plans to use Rolm to help create...
...task of overseeing the creation of the PC fell...
...stuffy old image, but when the company needed an advertising campaign for its new personal computer 2½ years ago, it turned to one of the 20th century's most enduring and endearing characters: Charlie Chaplin's Tramp. Says Charles Pankenier, director of communications for the PC: "We were dealing with a whole new audience that never thought of IBM as a part of their lives." Industry insiders estimate that the firm has spent $36 million in one of the largest ad campaigns ever mounted for a personal computer...
...best-known movies, Modern Times, was also raised. In the scene, Chaplin gets caught in the giant gears of a factory. But both the agency and IBM eventually concluded that the character, in Pankenier's words, "stands fear of technology on its head and would help the PC open up a new technological world for the non-technician...