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...suspect make you look dorky. How about $200? That's the lowest priced pair of the cheaper iZon Digital sunglasses (available at izonstore.com), which lack Oakley's reputation for eyewear but nevertheless have a decent-sounding integrated MP3 player that's just as easy to load up on your PC. Instead of adjustable ear phones, the iZon has standard earbuds dangling from short wires, but at a distance the two pairs of sunglasses are practically indistinguishable...

Author: /time Magazine | Title: Oakley Thump MP3 Sunglasses | 7/13/2005 | See Source »

Stan Shih, who is regarded as the founding father of Taiwan's technology industry, wanted to create the first Chinese computer company known throughout the world. He succeeded?but victories in the PC business are rarely decisive. In late 2000, Shih confided to a colleague that Acer, the PC and electronics manufacturer he built into a global brand, was in deep trouble. "He told me that in the PC business, it's impossible to make a profit," recalls J.T. Wang, who became Acer's chairman and CEO in January when Shih retired...

Author: /time Magazine | Title: How to Revive A Fading Brand | 6/25/2005 | See Source »

...Shih had plenty of reasons for pessimism. The brutally competitive computer industry last year claimed even mighty IBM, which sold its PC division to China's Lenovo. But Acer has not only survived; it is thriving. After an embarrassing retreat from the vital U.S. retail market in 1999, Acer has since rebounded to become the No. 5 computer brand in the world. While global PC sales were up 14.7% overall last year, Acer grew at a 34.5% clip, meaning the company is gaining ground on the top four: Dell, HP, IBM and Fujitsu Siemens. "Most people couldn...

Author: /time Magazine | Title: How to Revive A Fading Brand | 6/25/2005 | See Source »

...Acer's story is an inspirational one for other Taiwan electronics firms. Its strengths are flexibility and a willingness to buck conventional wisdom. While other PC companies were abandoning traditional sales channels to compete with Dell's Internet-based direct-sales model, Acer stuck with conventional distributors such as Ingram Micro. The strategy allowed Acer to reach larger markets without building a costly direct-sales infrastructure...

Author: /time Magazine | Title: How to Revive A Fading Brand | 6/25/2005 | See Source »

...earnings of $219.7 million last year but its operating margin was a knife-edged 1.7%, compared with Dell's 8.6%. Yet Wang and Lanci are in expansion mode, investing in marketing and distribution networks in China and the U.S. The goal is to become one of the top three PC sellers by 2008. Even Shih seems impressed. "[Wang] has helped place Acer on the right track," Shih says,"and onto a steady and growing momentum." High praise from the man who once thought there was nowhere for his company to go but down...

Author: /time Magazine | Title: How to Revive A Fading Brand | 6/25/2005 | See Source »

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