Word: pcs
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Dates: during 1980-1989
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Last February IBM was embarrassed by its loss of a $27 million Internal Revenue Service contract for 15,000 lap-top PCs to Zenith, a relative newcomer to the industry. In April IBM abandoned the retail computer business, selling 81 stores to NYNEX, the New York-based regional telephone company. The shops had sluggish sales in part because they offered only IBM machines, while competitors stocked a wide range of models...
...commanded 40% of sales, largely on the strength of the $1,995 PC, which had become an industry standard. Since then, however, a slew of small, feisty computer makers have stolen away a hefty chunk of IBM's business by building personal computers that run software written for IBM PCs but sell for a fraction of the cost. The sellers of these so-called IBM-compatibles, companies such as Leading Edge, Epson and Kaypro, have snared an impressive 36.4% of the personal-computer market, while IBM's share has fallen to 33%. Says John Roach, chairman of Tandy, which manufactures...
...recoup some of their losses. Says Anthony Morris, a major IBM retailer in New York City: "We were beginning to eat our own margins." Moreover, IBM will probably unveil additional measures to compete with the clones. Although the company with its vast resources (1985 sales: $50 billion) depends on PCs for less than 10% of its revenues, IBM does not intend to abandon the market. Industry insiders believe that it is about to market a new version of the PC-AT, with improvements that competitors will have difficulty matching...
...monstrous Harvard system, students should be tested on microcomputers that half of the student body already owns and that the vast majority will have occasion to use in the future. At present, the Core staff is investigating the possibility of offering the test on Harvard's Macintoshes and IBM PCs in the Science Center terminal rooms...
Several word processing operations in the Square said they are also looking into laserprinting. Mulberry Studio on Mt. Auburn Street already uses the Hewlett Packard LaserJet printer with IBM PCs and Displaywriters. Cost for printing is 25 cents per page, and any formatting work done is charged at $25 an hour...