Word: pcs
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Dates: during 1990-1999
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...PS/ValuePoint: reasonably priced desktop PCs from the Big Blue. Best of all, you get IBM's unbeatable customer service...
...waste tons of time deciding whether to buy a PC (one that uses an Intel microprocessor; often called an IBM-compatible or clone) or a Macintosh. The truth is today there really isn't much difference between the two. PCs used to be super-cheap; but now the price war in the personal computer industry has forced Apple to roll out several affordable models. Macs formerly were the only computers that were user-friendly; but a PC equipped with Microsoft Windows or IBM's OS/2 2.1 is just as easy...
...which will be to the advantage of the U.S. As the PC has changed from a magic black box to a run-of-the-mill commodity like a television set or a radio, so has the economics of the business. Since there is no mystery to the technology, PCs can be manufactured as well as priced like any other commodity. That fact has helped make computers a more global business, but it has also played into the hands of copycat, low-cost producers: up to 75% of the internal components are imported...
...makers to re-evaluate the market. To compete in the future, say analysts, PC makers must bring unique products to market in order to stand out from the pack. As a result, many companies are placing big bets on such emerging technologies as pen-based computing, hand-held PCs and multimedia. Says John McCarthy, director of technology at Forrester Research: "If you're just a boxmaker, with nothing else to offer, your days may be numbered...
...strategy is both to outpace the competition with unique products such as the ThinkPad notebook PC, and to beat them at their game of discounting. The company has filled practically every market channel with a new line of PCs, including models aimed at homes and small businesses. Next month Big Blue will introduce a bargain-basement line called Ambra that will not carry the IBM logo. The overall strategy has apparently worked. After losing $2 billion in the past two years, IBM's PC business is expected to report a small profit this week. "We're here to stay," says...