Word: pcs
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Dates: during 1990-1999
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...company in TV ads as Big Brother and depicting its customers as lemmings. The warring companies forced computer users to choose sides, sometimes dividing family members against one another. Those wanting easy-to-use, almost organic software favored Apple, while others threw their lot behind IBM because its PCs were backed by a wider assortment of programs...
...version of its best seller, but the machine flopped because it couldn't operate many of the heavy- duty software programs designed for the PC. Yet IBM has virtually locked Apple out of the office market, mainly because IBM's operating software has been adopted for 90% of the PCs now in operation. Apple has never been able to match its rival's marketing clout either. The California company's sales force is about a tenth the size...