Word: pcs
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Dates: during 2000-2009
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...global-distribution network and splurging on a brand-building campaign. The strategy could turn Lenovo into a far fiercer rival for Dell and HP than stately IBM was, and threatens to intensify the cutthroat competition that is a hallmark of the famously bloodthirsty PC business. "I eat, drink, sleep PCs," promises Amelio. "There is nothing else in my world...
...have a brand name in the U.S.," says Samir Bhavnani, director of research at tech-information provider Current Analysis in San Diego. Even worse, Lenovo is being buffeted by the some- times tense relations between the West and China. In May the U.S. State Department said 16,000 PCs it had purchased from Lenovo wouldn't be used for classified work after a Congressman claimed that the Chinese-made computers would threaten national security. Lenovo's chairman, Yang Yuanqing, insists his computers pose no security risk...
...very easy, although in rare cases, if you don't pay attention, it may not work properly. The mouse is Mac compatible, but you must be sure to have the latest edition of Logitech's Mac software. The biggest setback is probably the $100 sticker price - now that worthwhile PCs sell for $500 including monitors - but it's worth it for a mouse that's tails ahead of the competition...
...Hiccups notwithstanding, I have to hand it to Logitech for unlocking the secret of managing other people's music. Though this product is currently for Windows PCs only, it answers the needs of many Internet-music buyers who want to access songs stored on their PCs, and stream them around the home. Sure, there are plenty of iPod docks and iPod solutions for this, but Logitech's DJ takes the iPod out of the equation, and adds flexibility in the process. It's a trick of simplicity that even Steve Jobs would be proud...
...call this treacherous patch of a new product's path to the mass market "the chasm." Companies typically cross it by getting a foothold in a commercial market until consumers grow accustomed to the technology. The pager, for instance, was used mainly by doctors before everybody else caught on. PCs, VCRs, GPS: each crossed the chasm as the price dropped and their utility became obvious...