Word: pcs
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Dates: during 2000-2009
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Last summer, Le Goues made the 25-minute drive each day from her home in Cortlandt Manor, NY to a research lab in Hawthorne, NY, where she worked from nine to five as a programmer for International Business Machines (IBM). IBM is one of several producers of personal computers (PCs) that use the Microsoft Windows operating system. These Windows PCs are the main competition for Macs...
...Windows] PCs since like the age of four…because my parents always have company-issued computers at home,” she says. “My mother and I actually have heated discussions about the whole computer thing...she has a lot of company pride...
...headquarters outside New York City, far from Lenovo's home base in Beijing. In September, Acer, Taiwan's best-known computer maker, tapped Italian Gianfranco Lanci to be its president. Lanci earned the post after spearheading a major turnaround of Acer's business in Western Europe, where Acer notebook PCs became the No. 1 best seller last year...
...concluded that a PC was a commodity, little more than a toaster that also does long division, and its decision to get out of the business spotlighted Fiorina's opposite bet. Under her command, HP in 2002 spent $19 billion buying Compaq, largely to expand its position in PCs and fight off Dell, the market's low-cost leader. Though the merger had produced cost savings--and wrenching layoffs--profits remained hard to come by. In 2003, despite Fiorina's promises that operating margins would reach 3%, the company's PC division earned a meager 0.1% on $21.2 billion...
Though the merger did produce significant cost savings, it did not improve HP's strategic position. In consumer PCs, HP is still getting punished by Dell, which just reported record numbers. On the computer- services side, HP is mostly stuck in the maintenance business, where margins are shrinking. Even HP's best performer--the $24.2 billion printer and imaging-products business, which yielded 73% of profits last year--is under pressure. Dell has entered the printer market and already has a 13% share of the U.S. inkjet-printer market...