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...minded programming language created at Sun Microsystems in the early '90s. Java's great strength is its "portability"; in a Java-centric future, developers could write programs not for one OS at a time but for the Java Virtual Machine, the software that could run numerous next-wave computers: PCs, smart cell phones, personal digital assistants, stripped-down network computers and so on. "What should Apple do next?" asks Sun CEO and Java evangelist Scott McNealy. "Put 100% energy behind Java. Innovate, compete and add value. That's so obvious to me that I can't pretend there's another...

Author: /time Magazine | Title: IF YOU CAN'T BEAT 'EM... | 8/18/1997 | See Source »

...long been regarded as top-drawer offerings, but they had all the excitement of dinner and a movie on a first date. Not content with its puny 3% share of the U.S. desktop market, the company has jazzed things up with stylish designs and a new approach to building PCs...

Author: /time Magazine | Title: TECH WATCH: Aug. 11, 1997 | 8/11/1997 | See Source »

...line of Ready consumer PCs ($1,999 to $2,999, plus monitor), making its debut in August, breaks from the gray-box approach to PC design by placing the CD-ROM and floppy drives in a shoe box-size module that sits next to the monitor, making for a much simpler look. A special display gives regular news updates throughout the day. And this week the company is initiating a build-to-order program aimed squarely at rivals such as Gateway. The approach may help the firm grab that market share it so badly covets...

Author: /time Magazine | Title: TECH WATCH: Aug. 11, 1997 | 8/11/1997 | See Source »

Former Europe Apple Passionless Anonymous retirement president. More leadership costs and lucrative Apple facile with politics Apple market share paycheck assure his than PCs and star employees discretion...

Author: /time Magazine | Title: BIZ WATCH Jul 21, 1997 | 7/21/1997 | See Source »

...views are not reflective of the greedy self-interest that apparently drives my fellow Xers. Most of the X Generation cannot realistically afford laptops. Certainly those I know who are members of minority groups can't--and I can't. Those Xers who do not see that their PCs separate them from the mainstream even more than television does should turn off their PCs and TVs and look outside. JOHN STEENHOEK Wyoming, Mich...

Author: /time Magazine | Title: Letters: Jun. 30, 1997 | 6/30/1997 | See Source »

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