Word: pcs
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...company in TV ads as Big Brother and depicting its customers as lemmings. The warring companies forced computer users to choose sides, sometimes dividing family members against one another. Those wanting easy-to-use, almost organic software favored Apple, while others threw their lot behind IBM because its PCs were backed by a wider assortment of programs...
...version of its best seller, but the machine flopped because it couldn't operate many of the heavy- duty software programs designed for the PC. Yet IBM has virtually locked Apple out of the office market, mainly because IBM's operating software has been adopted for 90% of the PCs now in operation. Apple has never been able to match its rival's marketing clout either. The California company's sales force is about a tenth the size...
...neither IBM nor Apple has been able to halt customer defections. IBM's market share in PCs has dropped by half, to 23%, while Apple's has declined to 15%, from 18%. The changing marketplace has forced both companies to make some painful adjustments. In the largest layoff in the company's history, Apple will pare 1,500 jobs from its payroll this summer, a reduction of about 10%. The company is expected to post an earnings decline for the past quarter, largely because of price cutting. IBM, which during the January-March period reported the first quarterly loss...
...Tandy, the deal is recognition that its IBM-compatible machines, which command an estimated 23% of the American market for PCs, are considered among the industry's most reliable and user-friendly. And the arrangement will provide a regained U.S. foothold for Matsushita, which had pulled its made-in- Japan computers from the American market in April 1987 because Washington had imposed tariffs on some kinds of imported PCs. Matsushita hopes eventually to market Tandy's computers overseas as well...
...with the old standard but faster and more powerful. However, the Gang of Nine has not yet finished designing its new circuitry, and is not expected to bring any products on the market for at least a year. Says William Lowe, head of the IBM unit that produces its PCs: "All they're showing now is a set of charts...