Word: pdas
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Dates: during 1990-1999
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Earlier this decade, the concept of the "personal digital assistant" (PDA) was born out of a very '90s sense of frustration. PDAs were originally designed to be one step ahead of their owners: to be a literal assistant, taking your data and processing it for you to make better sense of your life...
...paying attention to any event pushing a pig for a prize. National Endowment for the Arts chairwoman Jane Alexander headed upstairs to the Cafritzes' bedroom to watch the show in peace (she won the pool). Carolyn Bessette, Kennedy's girlfriend, who has proved that she's unafraid of PDAS (public displays of affection and anger), pulled Kennedy into another room at one point for a conference. This created more talk than did the question of how a movie with a leading man in a skirt could win so many awards...
Converting to the virtual office can be costly, however. At the CKS Group, a Cupertino, California, advertising agency, about a quarter of the agency's 160 employees work elsewhere, using the cellular phones, pagers and PDAs (personal digital assistants) supplied by CKS to help them keep in touch. Not only does the firm pay half the purchase price for a staff member's home computer, but new technology is costing CKS an additional $10,000 to $15,000 per employee each year. CKS president Mark Kvammi estimates that technology expenditures amount to about $2 million every year. And the technology...
...outside products. But cracking the Japanese market has had deeper significance for the California-based company: with profit margins steadily shrinking in the personal-computer business, CEO John Sculley has set out to expand Apple's business into advanced consumer electronics like CD-ROM players and personal digital assistants (PDAs), far more powerful versions of the electronic pocket diaries developed by Japan's Casio and Sharp. Sculley believes Apple has a key advantage because it pioneered software that makes computers simple...