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Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol rinse." Jerry Lewis punched out a joke with the tag line, "Look, Mom, no cavities!"-which happens to be a slogan of Crest toothpaste. Steve Allen built a skit around Colgate's toothpaste ingredient, Gardol, and the Three Stooges built an act around Polaroid cameras. On NBC's Ford Startime fortnight ago, Dean Martin greeted Guest Frank Sinatra with a cheery "What's this you're wearing-My Sin?" And on a Crosby-Sinatra...

Author: /time Magazine | Title: Show Business: Block That Schlock | 11/23/1959 | See Source »

...James Bell cabled: "His face as sadly impassive as that of a Byzantine saint. His Imperial Majesty Emperor Haile Selassie I rose from a straight-back chair in his paneled library as I bowed into the room. As we shook hands before a large window overlooking a garden, a peacock screamed and a large lion walked by on the lawn. Then the Emperor gave me the news about his ancient Christian kingdom, perched Swiss-green and cool above Africa's desert heat. The news: Ethiopia has adopted a new posture in foreign affairs which approximates that...

Author: /time Magazine | Title: ETHIOPIA: The Plums of Neutrality | 9/21/1959 | See Source »

Papal Message. In his capital city of Teheran, where his own life is not squalid, the Shah was silent on his Peacock Throne. But Iranian court circles pointed out that the staunchly Roman Catholic house of Savoy was used to religious difficulties. Maria Pia, Ella's sister, married Alexander of Yugoslavia, who belonged to the Greek Orthodox Church. Her Aunt Giovanna married Orthodox King Boris of Bulgaria, and the pledge to raise their children as Roman Catholics was given but not fulfilled. Yet Pope Pius XI sent Queen Giovanna a message carrying his blessings and esteem -and the message...

Author: /time Magazine | Title: IRAN: The Peacock Throne | 2/2/1959 | See Source »

...Princess Ella allowed her children to be raised as Moslems. At week's end the Shah's matchmaking sister, Princess Chams, who arranged his earlier marriage to Soraya, was in Geneva, ostensibly for sinus treatment but presumably ready, willing and able to conduct further negotiations between the Peacock Throne and the House of Savoy. As for tall, irenic Princess Gabriella in her villa bedroom filled with toy stuffed animals -like many a lovely princess before her. she would be expected to marry whomever her queen mother tells...

Author: /time Magazine | Title: IRAN: The Peacock Throne | 2/2/1959 | See Source »

...angered by an intricate financial deal in which he felt he was being cheated by the French government, Khoja Hussein, the last Dey of Algiers, called in French Consul Pierre Deval, charged him with being a "wicked, faithless, idol-worshiping unworthy," and struck him three times with a peacock-feather fly whisk. After brooding over this outrage for three years, France finally saw it as an opportunity, sent General Louis de Bourmont and 37,000 men sailing south from Toulon. Within three weeks of their landing, De Bourmont's troops paraded in triumph through Algiers to the strains...

Author: /time Magazine | Title: ALGERIA: The Reluctant Rebel | 10/13/1958 | See Source »

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