Word: peak
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Dates: during 1940-1949
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...week's end, meat prices had sagged a little (one Manhattan butcher shop sold sirloin for 68? a pound); and buyer resistance was up to its postwar peak. The resistance was partly fear, partly doubt, and partly an out-&-out inability to pay the price. But more than that, people were beginning to feel like unmitigated suckers...
...pack more for all major brands (last week's ½? raise, along with a six-months-old ½? raise which retailers have been absorbing). Cigaret makers did not seem worried lest the price boost seriously cut sales further; they are already well down from their wartime peak...
Although the present housing program has not reached its peak yet the University announced that it had provided approximately 700 family units in University developments and in addition, the Housing Office has found private accommodations for many other students in need of rooms or apartments...
Faced with these cold facts, money-losing corporations, which had kept payrolls fat in hopes that peak production would pull them out of the red, now began to think about trimming. After the stockmarket crash, Wall Streeters had predicted that many a businessman would start using the ugly word "retrenchment" instead of expansion. Last week, in one of the country's key industries, at least, it looked as if the retrenchment had started...
Until AVCO gets into peak production, and shows that it can make money doing it, most Wall Streeters will keep their fingers crossed about its future. They are not at all sure that 1) it has lived down its past, 2) it is not now expanding too fast in peace. Nor has AVCO finished expanding...