Word: pealing
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...international advertising confer ence in London last week, British Adman J. B. Nicholas offered his views on sex ap peal in advertising. Said he: "Sex appeal ... is a corrupt, lazy substitute for the romantic appeal. Sex appeal offers few novelties and they soon bore, whereas the romantic appeal affords inexhaustible possibilities of humor, charm and sentiment." How did Adman Nicholas define advertising sex appeal? Said he: "Oh, you know. Legs and all that sort of thing...
...junior varsity boating: bow, Bob, Webb; 2, Ken Keniston; 3, Cal Dickinson; 4, Link Boyden; 5, Al Rieselbach; 6, Buffy Bohlen; 7, Frank Peal; stroke, Art Rouner; coxswain, George Walker...
...Sunday mornings Monti invariably aroused Borgo's citizens with his cries: "Buy Unita! Read Unita! Here is Unita!" Peasants for miles around knew the peal of Monti's bicycle bell as he flashed by, a huge stack of papers thrown across the handlebars, a small red flag flying on his front mudguard. Those who looked up late saws the word "Unita" in huge letters on the back of Monti's sweater as he pedaled briskly about his business...
...Those bells were my joy and sadness. When it was a repique [a joyous peal of bells for processions and fiestas] I felt like running down the stairs to join the crowd in the square and be happy with them. But when I went up with my husband to toll the big one for someone's death, I always wondered who had died and thought of the life to come. And then-think of it; -I had to toll the big bell for my own husband...
...Daily Pennsylvanian. "This question has been asked more by the incoming freshman class than the directions to College Hall . . . And we realize what a hard year the first one is. But all good things must come to an end and we believe that Dr. Stassen unnecessarily missed the opening peal of the school bell. After all, the European trip was his third vacation, he'd just returned from Maine and earlier in the summer he's had in Minnesota a fishing trip, we're told. Together the three jaunts lasted well over two months, ample, even...