Word: peanut
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...snack's creator, 67-year-old Bruce Brown of Scottsdale, Ariz., introduced the President's Lunch last November in a patriotic-looking red-silver-and-blue wrapper. Besides bee pollen, the ingredients include rolled oats, peanut butter, kelp, sunflower seeds and raisins. Brown predicts health-food fans will be abuzz about the bar this summer, when the 1.3-oz. snack becomes widely available in supermarkets for about...
When IBM introduced the PCjr last fall, it seemed to many industry observers that the personal-computer game was over. Initial buyer interest in the $1,269 machine was so feverish that sales of competing models slumped months before the so-called Peanut arrived at retail stores. Many dealers felt they would be selling PCjrs as fast as IBM could turn them out. "The market is voting with dollars," said David Wagman of Softsel, the country's largest independent software distributor. "And it's saying, 'IBM will be our standard...
...PCjr seems overpriced. "For its level of performance," says William Bowman, chairman of Spinnaker, a leading software publisher, "it is simply the most expensive machine on the market." Although the Macintosh was actually aimed to compete with the bigger IBM PC, the price difference between Mac and the Peanut shrinks to about $300 when the costs of IBM's color monitor, joystick and software programs are added...
...always dangerous to second-guess IBM, and nobody is about to write off the PCjr. IBM has just begun to roll out the Peanut's estimated $40 million advertising and promotion budget, and it may yet correct some of the machine's deficiencies. Says Bill Wallace, co-president of the Dallas-based Compco computer-store chain: "IBM will do whatever fine tuning it has to do to make its product viable." In fact, says Ulric Weil, a computer analyst at Morgan Stanley, IBM could sell as many as half a million PCjrs by year...
...crew are married, there is still a sort of bachelor's liberty to it all, and the current vehicle, an FMC, looks like the habitat of tomcats. The seat cushions are misshapen and filthy, the refrigerator contains nothing but beer and soda, the larder has only peanut butter and crackers, but coffee is perpetually on the boil. Kuralt favors the lived-in look: a blue blazer with a burn mark, a rumpled yellow sweater that strains over his stomach, gray flannels worn to slickness. He chain-smokes Pall Malls and eats lunch at hamburger joints...