Word: peanuts
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Dates: during 1960-1969
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Three months ago, in a bitter end to a beautiful friendship, Poet-President Leopold Senghor of peanut-growing Senegal, on the West African coast, booted out of office his old friend, Premier Mamadou Dia, after Dia had turned on Senghor in an attempted coup. Last week, in a referendum run off while Dia languished behind the barbed wire of a military camp outside Dakar awaiting trial for treason, the 56-year-old Senghor legalized his position as Senegal's strongman...
...Hatter's outdoor tea party in Wonderland. Smack in the middle of a mud-fouled road at Pumpi, 40 miles from Secessionist Moise Tshombe's last-ditch headquarters at Kolwezi, United Nations Brigadier Reginald Noronha set up four folding tables and laid out tea, peanut-butter sandwiches, coffee and Simba beer. At 9 a.m.. right on schedule, four Katanga province officials and three representatives of the Union Miniere mining outfit roared up in two autos. ''We have come to meet you as friends," declared one, and the party...
...never been terribly hard to tell a society matron from a schoolgirl. One has a corsage of wet violets pinned to her lapel and the other smells faintly of peanut butter. But over the past few years both clubwomen and students, along with salesgirls, social workers, grandmothers and governesses, have adopted a common undergarment, and whatever the figure and however different the proportions, the total basic result is the same. Everyone is wearing stretch tights...
Until recently. President Leopold Senghor and Premier Mamadou Dia of peanut-producing Senegal were as close as two nuts in a pod. Both worked feverishly to win Senegal's independence from France in 1960, and they have shared the struggle to make the hot little West African nation a going concern. Then, six months ago, Dia, back from a trip to Moscow, took a sharp left turn in his official policies. Moderate President Senghor disagreed violently with Dia's new line. Last week, in a showdown in the sunny capital of Dakar, Senghor shucked his old friend...
Most tie-ins are subtler, but not much. Planters Peanuts and Royal Crown Cola constitute Jerry Lewis' diet in The Nutty Professor. Rewarding him roughly at the rate of a dollar a calorie, the two companies have paid $250,000 to plug the movie, including blurbs on 40 million peanut sacks and millions of six-packs of cola. The Ideal Toy Corp. has pledged $3,000,000 in promotion to have its products shown in a forthcoming Lewis film. Debbie Reynolds' dog will soon go dough-eyed over Red Heart Dog Food in My Six Loves...