Word: pearsons
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...couple could return to the U.S. and announce that they had established an underground church in communist China, a compelling story for their congregations. "It can sound like the Westerners risked their lives?they get tears, and they get money, because they play on emotions," says Faye Pearson, who until four years ago ran the above-ground operations for the Southern Baptists in all of Asia, including China. In 1997, China ejected nearly all Southern Baptist church workers who refused to renounce the underground approach. Pearson chose to stay, no longer as a missionary, and now teaches at China...
What gives? Tan is rich and famous. She spends some of her leisure time jamming with the Rock Bottom Remainders, a musical group composed of such fellow best-selling writers as Stephen King, Dave Barry, Ridley Pearson and Mitch Albom, who give charity concerts, usually for literacy projects. Tan's trademark song, which she performs in dominatrix gear, is a version of Nancy Sinatra's These Boots Are Made for Walking. This high-stepping, whip-cracking woman worries about breaking crystal wineglasses? "I am," Tan says, conjuring a lifetime of joys and sadnesses, "my mother's daughter...
Peter Jovanovich, CEO of Pearson Education, concedes that "today's textbooks are too big, both physically and in terms of coverage." Why? Because most of the publishers' customers--especially the states that adopt textbooks for all their school districts--want them that way. Ultimate power is in the hands of these states' textbook-selection committees (especially the ones in Texas, California and Florida). The stakes are huge: the $3.5 billion in annual textbook sales is greater than the sales of all hardcover books to adults. Textbooks are superficial in part because they must conform to state standards, which are often...
...industry. The Web gives content producers the tools to align their materials with state standards and assessments, and smaller, more research-based publishers should face fewer barriers to entry. But quality content will always be expensive to produce, and states will still have to decide what to buy. Says Pearson's Jovanovich: "Technology is just an enabler. It's what we do with it that will matter...
...industry. The Web gives content producers the tools to align their materials with state standards and assessments, and smaller, more research-based publishers should face fewer barriers to entry. But quality content will always be expensive to produce, and states will still have to decide what to buy. Says Pearson's Jovanovich: "Technology is just an enabler. It's what we do with it that will matter...