Word: pearsons
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...Peter Jovanovich, CEO of Pearson Education, concedes that "today's textbooks are too big, both physically and in terms of coverage." Why? Because most of the publishers' customers--especially the states that adopt textbooks for all their school districts--want them that way. Ultimate power is in the hands of these states' textbook-selection committees (especially the ones in Texas, California and Florida). The stakes are huge: the $3.5 billion in annual textbook sales is greater than the sales of all hardcover books to adults. Textbooks are superficial in part because they must conform to state standards, which are often...
After hours, the better-funded producers tap into the delights of Vegas by hosting ritzy parties for the would-be buyers. I attend one such bash, given by Pearson TV, at the MGM-Grand Hotel's reincarnation of Studio 54. The party is a scrum full of polyester-suited local TV buyers eyeing the go-go dancers and the stars of the Pearson shows. The entire party seems designed to be one of those occasional corrections of global history. This ersatz Studio 54 is filled with exactly the people who were always refused entry in the real Studio 54. John...
...Pearson was raised in San Diego, where his father was a doctor and his mother a committed environmentalist. Pearson discovered his vocation while hiking around Europe after high school. He spent a year in France as a wine-business intern after graduating in 1984 from the University of Southern California at Davis with a degree in oenology. Then he moved to the East Coast and a job in a research lab. Before long he was hankering for the wine trade again. He studied for an M.B.A., then joined Hublein to manage imports of Baron Philippe de Rothschild's wines...
...grape growers were starting to market single-variety wines. The Languedoc was also a region that was abandoning bulk production in favor of high-quality winemaking. "If you look at the climate and the soils here, you've got every element you need to make world-class wine," says Pearson...
...patch of scrub-covered hillside on the Massif de l'Arboussas, above the village of Aniane, about 15 miles northwest of the regional center of Montpellier. There was just one problem: the land belonged to the village. "French people wouldn't even think about doing something on common land," Pearson says. "But we went ahead and asked...