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...aluminum plant was officially opened last week near Lacq in southwestern France. Nestled at the foot of the Pyrenees on once-sleepy pasture land, the $40 million plant is the showpiece of one of France's most aggressive and fastest-growing companies: the aluminum and chemical firm of Pechiney, Europe's biggest aluminum producer. While the plant increases France's aluminum capacity by one-third, it can be run by only 350 employees...

Author: /time Magazine | Title: BUSINESS ABROAD: Audacity & Measure | 3/14/1960 | See Source »

...Pechiney moved in among the cows and centuries-old stone farmhouses of Lacq to take advantage of a huge natural-gas deposit which has attracted a whole complex of industry since it was discovered eight years ago. The company has grown so fast since the war that the amount of hydroelectric power available in Metropolitan France, of which it uses 6%, is no longer enough. Its search for additional sources of cheap power (and cheap raw materials) has also led it to Africa, where it joined an international consortium, including Olin-Mathieson, to build an aluminum plant in Cameroon, helped...

Author: /time Magazine | Title: BUSINESS ABROAD: Audacity & Measure | 3/14/1960 | See Source »

Only Two Words. Pechiney was founded as a small chemical firm in 1855, named after an early director, A. R. Pechiney. Later it switched from chemicals, became one of the first manufacturers of aluminum, rapidly expanded. It was hard hit during World War II; its technology fell behind U.S. companies, and retreating German soldiers sabotaged its factories. But Pechiney poured all its money and effort into rebuilding, expansion, modernization, last year did $300 million worth of business through its French complex and 50 affiliates and subsidiaries around the world...

Author: /time Magazine | Title: BUSINESS ABROAD: Audacity & Measure | 3/14/1960 | See Source »

...corporate pieces are skillfully manipulated by an expert chess player named Count Raoul Joseph-Marie de Vitry d'Avaucourt, 64, Pechiney's chief since the end of World War II and the antithesis of the tradition-bound European businessman. De Vitry (he does not use his title) began at the bottom at Pechiney, was decorated for fighting in the Resistance during the war, has made Pechiney's headquarters at 23 Rue Balzac in Paris as modern as his views about industry. "My motto," he says, "consists of two words: audacity and measure...

Author: /time Magazine | Title: BUSINESS ABROAD: Audacity & Measure | 3/14/1960 | See Source »

Africa's primitive past and its hopeful future met this week on a rapids-swept island in the teeming jungles of the French Cameroons. There the continent's first aluminum smelting plant-a $46 million complex covering 32 acres-was officially inaugurated by the French. Built by Pechiney and Ugine, France's two aluminum producers, the new Alucam complex shares the island of Edea in the Sanaga River with a new hydroelectric plant that will supply power for its battery of 208 electrolytic vats. Alucam's yearly capacity, scheduled to reach a peak 50,000 tons...

Author: /time Magazine | Title: BUSINESS ABROAD: First for Africa | 3/11/1957 | See Source »

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