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Then there's the Evade sneaker for jocks who make more lateral moves in their drills. "The shoe becomes a piece of equipment," insists Raphael Peck, Under Armour's senior vice president and shoe guru. But will young athletes really spend $100 for a shoe to lift weights in? "They're spending $40 on a T shirt," quips Plank, nodding to the premium price that consumers are paying for Under Armour's sweat-sopping gear...

Author: /time Magazine | Title: Under Armour's Big Step Up | 5/15/2008 | See Source »

Still, at Under Armour's modest bricks-and-mortar headquarters on the Baltimore waterfront, it's pretty much all about the shoes. Plank and Peck are sitting at a table, talking kicks. "People know you're real when you're focused," Peck says, when asked if Under Armour's specialized trainers exclude a swath of potential customers--like weekend warriors and the average Joe who just wants something, anything, for the treadmill. Plank is preaching: The brand has proved itself in apparel and cleats and is ready for the next step. "We've paid our dues," he says. True...

Author: /time Magazine | Title: Under Armour's Big Step Up | 5/15/2008 | See Source »

...Reverend was outrageous, even on Moyers. He stood by what he had preached after the Sept. 11 terrorist attacks: that this was a case of America's "chickens coming home to roost." He tried to say he was merely quoting U.S. Ambassador Edward Peck-but Wright chose to interpret those "chickens" not as the decision to place U.S. troops in Saudi Arabia, which was Osama bin Laden's casus belli, but as the ancient sins of slavery, the eradication of Native Americans, the bombing of Hiroshima and Nagasaki. It would have been nice if Moyers had asked Wright...

Author: /time Magazine | Title: Exit Wright | 4/30/2008 | See Source »

...Clinton is not without her own grassroots support in South Bend. Jennifer Peck, a 30-year-old teacher turned stay-at-home mom and part-time waitress, is one such backer. One afternoon last fall, Peck sat in her living room scouring www.meetup.com for playgroups for her two young children. Instead, she signed up for a group of South Bend Clinton supporters, and by Thanksgiving was soliciting hundreds of signatures onto petitions to get Clinton on the primary ballot. Last week, she made 200 meatballs for the staffers and volunteers gathered at the local campaign office for a debate-watching...

Author: /time Magazine | Title: Next Stop for the Dems: Indiana | 4/23/2008 | See Source »

...Peck may be an ardent Clinton supporter, but she says she is ready to work for whichever Democrat wins the nomination. If Clinton fails to get the nod, Peck says, "I'll be the first person to walk into Barack Obama's campaign office and say, 'What can I do to help?'" She adds, "And I hope they'd welcome me." At this point, the Democratic Party would welcome all of Indiana into its arms if it can help finally decide, once and for all, who will be the Democratic presidential nominee in the fall...

Author: /time Magazine | Title: Next Stop for the Dems: Indiana | 4/23/2008 | See Source »

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