Word: pecker
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...David Pecker, the former chief of Hachette Filipacchi (Elle, George) who became president and CEO of American Media in May, vows that the Globe acquisition will actually lead to a greater diversity among the big three tabloids. After he and his partners, including ex-Deputy Treasury Secretary Roger Altman, bought American Media for $850 million, Pecker cast a cold eye on his new possessions, which had been losing circulation for five years. (The Enquirer, the Star and their wacky sibling, Weekly World News, sell a combined 4.4 million copies weekly, down 35% since 1994.) One reason, he contends, is that...
...Pecker, 48, a hard-driving executive, began by spending $5 million to redesign the Enquirer and the Star. He set out to soften stories with a harder edge and to reposition the tabloids as rivals, for both readers and advertisers, of mainstream publications like People (which, like Time, is published by Time Inc.). Casual headline scanners in grocery check-out lines may not have noticed the difference yet, but Pecker claims it exists. "If there's a Hollywood scandal, the investigative portion will be done by the National Enquirer. The impact on celebrities, on their careers, that will be done...
What then are Pecker's plans for the Globe, given its reputation as the naughtiest and most ethically challenged of the big three tabloids? (It was the Globe that set up Frank Gifford's hotel tryst with a former airline attendant, prompting a censorious New York Times op-ed piece by Enquirer editor Steve Coz.) Pecker says the Globe will "absolutely not" pull such a stunt again. Still, he says, "we're going to cover the spice and the controversy of the story. It's going to really be, shall I say, the unvarnished story...
With George, the politics-and-celebrity magazine he founded and had edited since 1995, John F. Kennedy Jr. channeled the public attention that was his inheritance into a field where attention is the major currency. David Pecker, the former president and CEO of Hachette Filipacchi, George's publisher, recalls that after the 1992 election, Kennedy "became fascinated with the convergence of politics and pop culture," which was the organizing principle of George. Sporting Cindy Crawford on its first cover, George sought to draw celebrity-mad readers to politics, if not always for the most serious reasons--for instance...
...movie is the soundtrack, filled as it is with the dreadful musical stylings of Insane Clown Posse and Rob Zombie. With just a sprinkling of self-consciousness and heaps of bad taste (the bad taste in this movie easily surpasses that found in John Waters's recent, limp Pecker), director Yu has made a B-movie that can easily stand next to such giants as Faster Pussycat! Kill! Kill!, Plan 9 From Outer Space and Troma classics like Surf Nazis Must Die and Class of Nuke'em High. The concept is not just perfectly ridiculous--that didn't save...