Word: pedicurees
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She has most of her dresses made ("I am NOT a shopper"). "Some little woman runs them up for her," says the very chic Mrs. William Paley, "and of course you wouldn't dream of asking her where the material came from." She has worn the same shoes for...
After that, there is the colonnaded "Touch of Genius Poinpeiian Plaza.'' containing a long pool with floating flowers for foot-soaking purposes (the water is "antisepticized"). The room is also fitted with alcoves where the customer can stretch out on a red velvet chaise for a pedicure ($6.50...
For the farm's ordinary guests, who pay $400 to $600 a week, it is early to bed and early to rise. On the breakfast tray, along with grapefruit and coffee, the guest finds a schedule card listing, half-hour by half-hour, her activities for the day, e.g...
Aided by "king-size" washcloths, spinach diets, "pedicure tools" and "Queen Bee Cream," she reduces the large, wholesome hips to mere skin and bone, prunes away the buxom midriff, buttresses the sags and fills the open pores. What's left is vigorously sprayed from head to toe with enchanting...
While boosting her quantity, Helena Rubinstein still keeps a sharp eye on the quality trade. In her salons, women who can afford to pay $25 for a "Day of Beauty" are stretched, exercised, rubbed, scrubbed, wrapped in hot blankets, bathed in infra-red rays, massaged, fed a lunch of 21...